Supercharge Your Agency’s Profit With Market Competitive Fulfilment

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One of the things that absolutely grinds my gears is when a new client drags their heels returning the critical onboarding documents required to get their first campaign live.

Firstly, I want to start delivering the results I promise as soon as possible. But most importantly, the real profit in running an agency doesn’t come from the first month of a client agreement.

It comes from every recurring payment you receive from month 2 onwards.

So the longer it takes to get the first campaign up and running, the longer it takes until you can charge that recurring payment.

After dealing with clients that were taking 2-3 weeks to get us the information required to launch their campaigns, I created what I call my Market Competitive Fulfillment engine where I overcame this challenge and get client campaigns created within 1 week of signing them up.

And in this video, I break it down step by step.

Trust me, if you’re tearing your hair out with clients that just won’t give up the goods…you’re going to want to watch this all the way through.

Along with revealing my fulfillment engine…

In this video, I’m also going to cover:

  • The EXACT 4 step sales process I use to close $2k+ deals (14.30)
  • One slide you need to add to your demo deck to pre-conquer slow responding clients (16.20)
  • How to execute exclusivity agreements in big and small markets (38.12)

 

PS. If you want to go behind the scenes of my agency and others that are KILLING it right now, you need to check out my Inner Circle.

I also connect the group with white label providers, so you can pass off 90% of the work and still make bank each month.

I keep the group small, and only let in those that strictly qualify, but if you want to know more, click here.

It’s darn good.

Joining the Inner Circle

Gets you access to a consistent and repeatable process so you can land and keep clients who pay $1k, $2K, even $5K+ a month without any hidden upsells. (yeah… upsells suck)

Transcription

[00:00:00] It’s gone on, ladies and gents, lunch, learn and live. June 10th. I’m wearing my shades.

[00:00:10] I can barely see anything in detail, these are definitely not prescription. I’m nearsighted in one eye and far side in the other. And colourblind. So this feels like an old man just kind of enjoying the show. I think today’s lunch, you learn, is going to be pretty darn cool. We’re going to be talking about how to up salesmanship with timelines and specifically it’ll deal with the current challenge I’m having now with with my clients. Don’t get their stuff done on time. And they’re always confused about the forms and stuff like that. And I’ll be going through the thought process I went through that will lead me to preemptively conquering that objection or conquering that cashflow problem. And I’m pretty sure if I deal with it correctly. I can shrink the amount of time it takes to get a campaign alive from two weeks to maybe three days or maybe even four days, and it’ll help force a, I guess you could say, recurring and voice to happen and it’ll preemptively say, like, hey, you know, this is going to be recurring. You know, you have a new invoice coming up. You have to get the stuff done A.S.A.P. and that’ll help increase my cash flow from agency, increase the client lifetime value and take a client that is paying me to Cam Month and then having to wait three weeks, set everything up and running to a client that pays me to K month and then everything’s up and running in four days. And now they’re recurring is on day 34 and said I’m debt instead of on day like forty five. So that’s what we talking about. I’ll also be talking about closing down the store and then general Q&A and stuff like that.

[00:01:45] Let me just do a stream check, which apparently you have to do. Otherwise, everything breaks. God, pin this to the top. Marco’s announcement. Bring it up and say high fives and hand hugs. Everybody is jumping on board.

[00:01:59] Let’s see. I mean, push play right there, right, click, pause, open it up.

[00:02:08] Here we go.

[00:02:10] Cool. And as I’m going live, Jeff Lopez is going live. I’ll tell you what, for everybody that did not watch the power partner master class. Hot damn. If you watch the power partner master class, just give me like a hu roar or an exclamation point, something like in the chat, because that was probably the best masterclass I have seen in a long time, like all long time. He showed you the automations and the zaps. He shows you the client portal and has his university setup. And the many said he built for his power partners to send invoices. And then Jeff Lopez only gets notified when somebody pays. And then there’s an automatic email that goes out to his power partner and the client saying, hey, my name is Lee. Someone get you up and running, felt these forms. I was like, damn. Like, that is so effing cool. And if Jeff Lopez can do it, if I can do it, everybody here can do it, too. He’s not smart. Neither am I. We’re just trying to fail our way forward and do it faster than everybody else. And that was a damn good masterclass. Let’s see, we just joined up. We got you Romeo Angioma, Gloria. Drew Taylor and Tun Wah Anon. Bonsoir. Tate Taylor. Sorry, dude. We are Chris Edward Jayce, hybrid factor ex. Katie Landesa. You know it. We’re just gonna put my glasses. I tried to be cool, didn’t last too long. Drew ReMail. How you doing? So doing sir. Brian Dunlap.

[00:03:34] Langdon James Matt Lee. Scott says who? That was an awesome masterclass. It was dang good. I’ll tell you that. Real dang good. If you’ve got any questions, now is the time. I want to say I do have to end it early because at one o’clock sharp I have a onboarding call for a launch call with a campaign that’s going live and I’m going to be recording this. Making Intune S.O.P and then giving it to a V.A. so V.A. can do the launch calls for me. So all I will have to do is the selling and the general philosophy. It was taught to me by Joe Kaplin, which is like. Take appointments, close appointments, and fire yourself from a process. And that’s just the general format that I will be a produce my agency because I want to sell it. And so what I’ve done is I’ve created a a direct offer at. The asshole taxed the sales demo, and now I have a clients onboarding area where it takes them through the five forms and on the six step, it’s their launch call.

[00:04:29] And I’ve I’ve done each step and then I’ve, like, removed it I through automation or form or V.A. or something like that. And now this last step is is doing a launch call. This will be the single and only logical that I do from this point on, my V.A. will be doing it, whether it’s Tricia or Gene or somebody I’m hiring just for this. They’ll be doing the launch call for now forever, which is pretty darn awesome. Jaru says, a snapshot you shared with us. Will that raise any price changes we have in our current go high level account? Do I wish I knew the answer to that question? Your best practice is always to create a new account and then push the snapshot to that new account so you can play with it. Mess around with it. And then if you decide to share with a new account, you can do that too. That’s the best guidance that I’ve got because I’m not a very good high level person, but I am darn good at making stupid simple systems work, which I think is a cool name for a course. Right. Stupid, simple systems that work. Carl, how you doing? Orlando, Bigo, Rivera, Orlando. I looked your testimonial. I appreciate that very much. I hope the best for you.

[00:05:30] So, ladies and gents, let’s get this party started, right? Let me go and bring this up real fast. Let’s go to Untitled presentation.

[00:05:43] We move this around Shewan Stream, here we go. Cool. So this is. Come on. Isn’t this working? Broke this.

[00:06:03] It’s close that out.

[00:06:09] What is going on? That’s different. Getting the keyboard, digging noise, and I don’t know why.

[00:06:19] OK, let’s try that.

[00:06:26] Something broke. Oh, here we go, IRA. Good. Now. This quick share, show and stream, here we go. This is lunch. Learn and live.

[00:06:41] Inten. As always, here is the agenda. We bring this up. Genda.

[00:06:53] But the first thing we’ll be going over is upping salesmanship with timelines. This is to deal with a direct problem, a unique challenge I’m having with my agency, which is campaigns aren’t going up as fast as I want. People are not submitting that information as quickly as I want on my white label, who’s doing a damn good job is just sitting there waiting for forms. I’m sitting there waiting for forms. The clients are saying, what’s taking so long? Like, you haven’t filled out a form and they’re like like what form? When is this supposed to go live?

[00:07:21] Things like that. And it was was pretty darn frustrating and it remains frustrating now. And so I’ve built a I’ve tried to deal with this couple different ways, which is like dealing with the first phase of a campaign.

[00:07:42] Who’s getting it live? This is what we’re talking about right here.

[00:07:48] And and there’s a couple of phases to all of this.

[00:07:53] Four stages. I think stages is better. The first is.

[00:07:59] Getting them to a demo, and that’s when hey, Mr. Johnson, you know what, I think we could do business with each other. You like my direct offer. You are a client that can afford to buy what I have to sell. You definitely have a business in place that can handle these new book appointments. Would you like to schedule forty five minutes where you can see my face, see my screen and ultimately show this program works, how much it costs and when you can get your results? I’ll say yes and you do a demo. Right. And your demo has three big parts. At least my demo has three big parts. The first of the onboarding questions, which are really not onboarding questions or onboarding forms, they are like, I use that term, but that’s just to get them into the idea of, like all I’m going to be paying Jeff money. They’re more like like a client questionnaire, kind of like when you go to a doctor dentist. So, like, tell me what’s wrong with your knee. Right. So the onboarding questions. And then I showed them the demo of how the darn thing works and then I close them. We’re just like, hey, you need to pay your invoice. It’s gonna take you X number of days and X number of time to actually get this thing up and running. Do it now. Stand a line like getting your payment detail taken care of, something like that. Right. And then. After that is the real onboarding.

[00:09:16] I mean, just changes throughout client questions. So here.

[00:09:23] Onboarding forms right inside of these onboarding forms. You need information from your client, like you cannot actually do your job unless you have certain things from them. For example, access to their Facebook page required. I need that. Maybe access their account to pool. I also need them to fill out some, like, basic questions.

[00:09:47] About their business. An offer form, their follow up. Automation form. Their story. Are there soap opera sequence for. Things like that.

[00:10:02] Just these are things you have to do it be no different than if you like. Hey, here’s five thousand dollars for the nose job. They’re going to have you fill out forms. Same exact process. You hire lawyers, same exact process hiring out and same exact process. Right. You can just see later. Bye. All right. You can’t just. Campaigns are alive. I wish. Right. But you have to ask clients questions. And my challenge so far with my agency journey where we went from zero 10, came in six weeks, was now that they’ve paid me.

[00:10:31] They need to fill out stuff which they would never do. They just they’re always waiting. They’re like, what are we supposed to do now? I fill out the form and so I text it to the mass questions. It’s like, all right. So instead of having onboarding forms, I now have an onboarding area where it’s literally a video of my face walking them through the form, beneath the video. It’s like literally of a video right here. And then the foreman’s right here.

[00:10:55] It’s automating or the system ties, systematizing or peacocking objection’s or whatever it was like. I was only just walking them through the form. That’s it. I’m now going through Alex Beckers hydros. Onboarding same exact process is really just a video explaining the form below do form. That’s.

[00:11:13] So he did that and it works pretty darn well. But here’s what I discovered.

[00:11:19] When it’s just the onboarding area. They’d take forever to do it. Just take forever one account. Three weeks. And we still haven’t. And they’re in from. Two weeks to get the info. One week to get the info. Now here’s the challenge.

[00:11:46] I only make money on the second, third and fourth and fifth month, not the first month between the costs of advertising my time and my white labeler. I’m probably paying myself two or three fornia dollars power for onboarding after the sales call. But that’s not going to make money next month. Making money next month is when it recurs. When the second payments comes in, the third payments come in. And if somebody is spending three weeks and they seven got me the form, I can’t macur them. Maybe you can argue that you can, and I’m totally with you. I get it. But they’ll just fight you on the charge. They’ll say it’s not up and running or not paying off this again. It ain’t going to happen. I’ve had white label to try to do that to me. I’m like that. No, that’s not going to happen. That’s no good. And when it’s the onboarding area, your client will take forever to do it. Which means it will take forever to do the second billing, which messes up all your numbers like that is part of the revenue swing back and forth. You do not want to have your client fighting you saying your campaign is up and running, not paying. Again, it ain’t gonna happen. You can fight all you want. It ain’t gonna happen. So when is the onboarding area? They still take forever to do it. Like, I’m talking like three weeks. So waiting these forms and I text them like every other day, they’re like, yeah, we’ll get to it. I don’t get it. I talked to my white liberals like, yeah. One guy, like, paid everything and then dude didn’t do the form until six months later. I’m like, how is that OK? He’s like, that’s what clients do. And so right now, the challenge of my agency.

[00:13:18] Is getting the second recurring payments.

[00:13:23] The challenge right now and the second recurring payment is a function of a campaign going live. That’s it. If you decide to just build them the second month, you know, the campaign is going live. They’re gonna fight. You spread bad news. You’re going to have a horrible time.

[00:13:38] It ain’t good. The strategy to get the second payment A.S.A.P..

[00:13:45] At them, filling out their forms in the campaign live A.S.A.P..

[00:13:52] Like A.S.A.P., ideally, I want this campaign live within three to four days.

[00:13:59] That’s what we want. And I’ve got two different ways of approaching this idea. I’ll just bring it up now. And this is important for everybody that has gotten over their first hump of saying, oh, a client has paid me money. We’ve got to get these things up and running. And this is really good for for agencies that are like on the second and third month of like, well, now what? Clients aren’t paying me anything. I’m the kind of screwed. Right. You’re experiencing this like revenue back and forth. This is it right here. So this is your sales engine.

[00:14:28] Which is literally one out of three and those should turn into two came on. This is your sales engine. And there’s a couple of different squares right here.

[00:14:45] So onboarding forms are onboarding questions, really. Client questionnaire. So. Just a client.

[00:14:54] Questionnaire. Your demo deck. Objection handling.

[00:15:03] Manuel, did a proposal squeeze.

[00:15:06] Proposal squeeze Zuna, I say like, look, you both you and I both know we’re advertising in your area. I’m looking for a client in Arizona, Utah, Florida, wherever. I’m going to send you this proposal. You want it, right? You want to sign on a one like, you know, I have four other meetings with people from Arizona. If you don’t sign and return this proposal within 24 hours, there are other people that I will be pitching to the same exact thing. And this is not me squeezing. You just won’t let you know that, like. I offer exclusivities, so if somebody takes Arizona, I’m just going to not be I’ll do business with you. And I do that in a different way instead of my demos inside the ICEE. But effectively, what happens is I get proposals, turnaround with the mike.

[00:15:42] Three days. It’s great to came on three days. It’s Apsley jumped up and down. I’m gonna be.

[00:15:50] Adjusting this to pre conquer clients, taking too long, and I’m not gonna be adjusting the way you think. I’m not going to be saying, hey, want to let you know from the day you pay, 30 days later we’re going to recur, you are not going to work.

[00:16:07] And said, Obama do. I’m going to introduce a new slide.

[00:16:13] And this is really a function of my current mentor who’s doing like during your came on this agency. Huge, right. And so in it, I’m going to put a timeline.

[00:16:25] After the client questionnaire, right before the demo deck, I’m going to put a timeline. If we decide to do business, here’s the timeline. Day zero.

[00:16:35] Proposal.

[00:16:37] Day one, onboarding forms completed. Day three, campaign life or sorry, day for campaign life. And what will happen actually is like the onboarding form will be done the next day, will start custom research. So three days later, we’re like, we’re doing the launch call. Right. So day four, it was a launch call. It’ll probably look something like this right here. I’m not sure exactly how to do this live, but we’ll see what happens. So probably looks something like this.

[00:17:16] To. I set up.

[00:17:26] This is gonna be gross, fellows, and you just have to go with it. Doing this live. So in my slide deck or in my demo of something like this that’ll say.

[00:17:38] Demo. And then. Oh, come on.

[00:17:48] Returned Deposal.

[00:17:55] Onboarding. I know I should say demo return, proposal onboarding. And then. Watch. And then I’ll have something like.

[00:18:10] A zero.

[00:18:17] They won.

[00:18:23] Day two.

[00:18:26] Then let’s just say a seven. All of some type of timeline like this, when I’m pitching, when I’m presenting, so we all understand we’re on the same page. Morsal had this inside a proposal and they’re little. And Arison like, hey, when you sign this proposal, here’s how it works. As soon as you pay witnesses, the onboarding forms fellows at A.S.A.P. So get your campaign up earning on day seven. So that means my two week turnaround theory terms actually like a one week turnaround. I can make an argument that we could get this up and running in three days. If we get the super tight, if we run customer research. Oh, sorry, day five. If we get custom some research supertight, if we figure out how to do it 24 to 48 hours instead of three days, something like that, there’s there’s ways to tighten this up. But I’d be happy with like we get a campaign up and running in seven days, especially if if we’re systemizing and copying and pasting stuff like that. And so my plan is from now on, when I pitch, I will be telling them before and like, hey, I want to let you know, here’s a timeline. If we decide to work together, we can get your campaign up and running and low seven days. Cool. And then they pay the invoice. And on the invoice, it has a timeline. Hey, now that you’ve returned their proposal tomorrow, you’re gonna get the onboarding steps, fill those up A.S.A.P. so we can actually have a launch call on day seven. And I’m gonna have them hit my calendar as part of the onboarding area saying, great, let’s schedule your launch call if they get to scheduling the launch call. They’ve filled out the soap opera sequence, the customary search form, the follow up form. All that stuff. And so we end up in a position where like, hey, the problem isn’t with us, the problems with the team which we can fix as opposed to problem thing them, which is me just yelling at them. And so ultimately, this is my way of dealing with the first phase of getting a campaign in the first phase, a campaign which is getting it live and dealing with the second recurring payment problem. Right now I have about. One out of five campaigns are actually running, the second one should be going live today. If if everything is done correctly, maybe three days. The third should be going live on Friday. But these are all way too late. Like, these are like two or three weeks late. It’s like, come on. Like when I was filming our customer lifetime value. I was expecting ten thousand dollars, not eight and not six.

[00:20:42] And so my plan is really to pre conquer this objection by dealing with timelines. And if we get this timeline tight enough and my clients know that it’s expecting them to do this, I believe we can turn this round a lot faster. And I’m gonna make adjustments to the onboarding area where it says, like, you have 24 hours to get this done. If not, we cannot guarantee your campaign will go live on the grid upon date, something like that. So this is ultimately my plan to my salesmanship with timelines and ultimately deliver something that’s faster, even though my clients are like even though my clients are taking too long, they are going to hold me accountable for them being too long. Right. So with this kind of idea, I think this will work a lot better. And ultimately, the onboarding area will have a launch call.

[00:21:30] Inside that video, it’s going to say assuming. You filled out the forms correctly.

[00:21:38] I don’t know if this makes sense to you, because I don’t think like if you don’t have 10 or five to 10 clients up and running, you don’t really feel this pain and this frustration. But if you do, you know exactly what I’m talking about, which is like, hey, this campaign still is alive. Right. And so my goal is really to just pre deal with that, with the timeline and then deal with that the onboarding and saying, hey, scheduled launch call, assuming everything is up and running, we can get up and running. And in seven days, if we’re good, I think I get up at 5:00. So like, they pay me Monday, Friday, it’s up and running. So that’s kind of the plan with that. Again, the reason why I’m dealing with this is because agencies tend to make money on the second third month, not on the fourth or none the first. And when you’re looking at dollars, you should be willing to pay your first month’s income to a client like without a doubt. So if your client is paying you two grand, let’s just make the math easy. Two grand, a thousand dollars goes to you, goes into your baqi spiel and pay a thousand dollars for that client. You’ll make money in the second month and you’ll make money in the second whether your camp is going live. And you only make money the second month if your campaign is going live and getting results, which you can’t do if your client is late or lazy. Right. And so this is one of the ideas and structure ways I’ll be dealing with clients, not getting their stuff in on time, which is simply having a timeline.

[00:22:49] I think this will will solve a lot of challenges very, very quickly, which is inspired by my mentor. So this is really me upping the salesmanship as defined by getting a client or result and selling them what they paid for and actually have a launch call later today at one o’clock. I’ll just kind of give you this real fast.

[00:23:08] We’ll do the fulfillment. Stages. Real fast. I think that’ll. This should make you money. If it doesn’t, something is wrong like this should definitely make your money. Do four stages.

[00:23:25] OK. The boxes are too big. This on. To.

[00:23:35] For cool. So these are the fulfillment stages. And these are kind of generic, but I think I think all makes sense for you if you’re using a cell, a Celo, a sonna or a Trello or even SLAPP channels or just a Galdos fashion Excel sheet or something like that, either of those is OK.

[00:23:50] This is really the segment fulfillments so that you know what you’re supposed to do. How you supposed to do stuff like that? The first phase of fulfillment is getting paid. Without a doubt. Like you can off at home or they do not have TSA does not build your car, assuming that you’re gonna buy it. You pay and then we start doing it kind of thing. I’m assuming that your client has already paid some not included as a step, right, the first step is getting the forms.

[00:24:13] Beyond a shadow of a doubt, you need to get those forms, the onboarding forms, the soap opera sequence form, the storytelling form, the the access form, the perfect follow up form, whatever it is, it’s just getting the forms. You can do that by texting them. Emailing them or having a pretty fancy Mansi onboarding area. That’s what I have for my agency right now. And I do want to share the niche, even though some people don’t please don’t share it. Right. I’m just trying to build this independent other group. But getting the forms, getting them to fill them out. Having the next day, just like a plastic surgeon, lawyer, doctor account, like, hey, give me your forms, give me forms, give me your forms. So getting them the forms and getting them to do it in a way that’s like not forever. Right. Ideally, you get the forms. Then 24 hours. This is like a good fullfillment turnaround time. Right now, our form time is like three weeks. Bad, right? Then the next stage is building. Campaign. And for me and my offer from what I’m doing, that includes customer research. So we literally do an ask campaign to our clients list, to their future customers and clients. All that stuff. If you’re curious about it, I go over all this inside of the inner circle with Chuck and help you actually land and keep your two thousand Darmouth clients. We’ve had people go from nine K to twenty one K. People go from zero to 10 K and the middle of Korona. There you go. Next one hundred and fifty thousand dollars a year. If you’re interested in that, just hashtag. I see. If not, that’s OK too. No pressure. Louis or Brett will reach out and take a next step. But the first step here is, is getting the forms filled out. The second step is building campaign and custom research on the customer research to go live. And this should be done again within. Twenty four hours. And by live, I mean like it’s sent to the client and approved, assuming everything is filled out correctly. Right. Assuming everybody’s been paid as they should be, assuming everybody had done it the way it’s supposed to be done. My white label would get all the information and be building the campaign immediately. Building a custom research campaign will probably take an hour at the most. Right. Assuming everything is done correctly, LoDo, load up those e-mails, build it out, do the targeting. We’re good. While that’s happening, he’s also billing out the actual ad campaign or as templates loaded up into my client’s account or the ad account. So build the campaign customer issues. Go live. Plus, approved within 24 hours. I’ll bet you dollars to donuts. We can probably shrink this to maybe twelve if we’re on point, if I hire the right people, if we have good steps. We could turn the onboarding to customer research live within 12 hours. So they pay like Thursday night at like 6:00 p.m. We could have everything up and running Friday at 6am.

[00:26:55] I believe we could do that if we have like international time zones, stuff like that, which is kind of like what you have to deal with now because veejays and client expectations, Amazon, stuff like that, from that we have to wait three days.

[00:27:08] And then send the client the actual. Facebook ad with the offer, what’s approval?

[00:27:17] So the actual Facebook ad itself is. This is what we do in exchange for money. Sign up. Buy my stuff. Right. While that’s happening as a side effect, we’ve built out the automatic follow up. We use high level now to do that kind of thing. I am thinking about releasing my perfect agency follow up on it. Maybe we’ll see what happens. But ideally, what happens is they felt the form. Within 24 hours of paying me so day zero, at the end of day one, we had the onboarding form at the end of day two. They’ve got the customary search and it’s live at the end of day five. We’ve got customer research responses and built up the offer and. I have a launch call.

[00:27:55] And day five. This is like the the fulfillment stages.

[00:28:03] Let me bring this up right here.

[00:28:06] I would say this is market competitive. So in stages, these three big four, these three big four, these big four.

[00:28:17] I think if you if if someone takes longer than this, you are not market competitive. I know right now my agency is not. We just have client problems. And I just need to be more aggressive. In fact, I’m going to be hiring someone whose only job is to go turn up some interest on my list of three hundred and eighty six other injured, 68 clients, cycling opportunities and yelling at my clients to help their forms.

[00:28:39] Yeah, and what will happen is later this week I’ll sync up with my white labeler on timelines and stuff like that, figure out where I’m going wrong or the client’s going wrong or he’s going wrong. But I want to get to a point where a market competitive fulfillment for my agency is within five days. The campaign is ready to be approved and launched five days. A campaign is ready to be approved and launch. If we were not doing customer research, it would be three days. So this is what could happen. They pay me money. They go to the onboarding form. They felt the onboarding form. Then the launch call is in three days. So let’s just say they pay it on Monday. They schedule launch call for Wednesday when they schedule the launch call. My launch called Person, which right now is just me, will be a visa. Very quickly. Sees all that stuff is waiting for the white label to send it and then goes to the launch call stages and then clicks approved and then goes.

[00:32:41] OK. This may be gross and bad, but welcome his life. I need to move. This is like such shit. Like I’m paying these people a somewhat.

[00:32:57] DOMA, which is going from they’ve paid within five days, going live and squeezing customer research in there. And then if we decide to not do customer research, which I’m not saying we will, but if we do, we could probably do it, go do it and go live from zero to three days. And when that happens, by the way.

[00:33:14] Now my recurring kicks and not on weeks.

[00:33:18] On day 33.

[00:33:20] And that’s what we want, right? All the sense of increased my my dollars per client and the speedy cash and gotten everything moving a lot faster in a way that makes a lot more sense.

[00:33:31] I believe that the Internet now works again. I’m just going to refresh real fast and double check.

[00:33:38] I mean, just pause.

[00:33:41] There you go. All right. So the Internet might be a little bit gross, but it should be good enough for now.

[00:33:46] I’m actually on my hot spot as such is life. So I think this is market competitive in stages. Again, the first one is getting the forms.

[00:33:59] And living improved within 24 hours. Then three days later, everything is three days later. Then the client has the actual Facebook ad, plus the offer ready for approval, which we do on a launch call. And so ideally zero to five days. And now suff moves a lot faster. My agency. Be a problem for you might not be a problem. But with the agencies I’m working with now that are going from from paid ads to sales demo to fulfillment. It’s just got to change it up real fast. Let me just go and check the Internet again. If it doesn’t quite work the way we expect, it may just be the end of it today because it’s clean on my screen that it may be no good for you.

[00:34:48] Let me just check. Oh, hush buckets.

[00:34:57] All right, well, it’s work. King kind of I can see I’m kind of gross and fuzzy. So Keenan goes out.

[00:35:04] So this is better salesmanship through a timeline. And now when I bring on fullfillment partners or bring on salespeople, we’ll know the timeline.

[00:35:14] Like within five days, your campaign will go. We’ll be going like if you do your part. Right. So here we go. If you’ve got any questions, comments, concerns, thoughts or ideas. Now is the time. I do want to say a couple of things. The first is I’m taking down the agency’s. It’s been a good time running. Everybody’s really liked it, but the end result is I looked at the back end to see people actually completed what they’ve done and the completion rates are less than five percent.

[00:35:51] On average, somebody’ll spend ninety seven dollars and only watch five percent of the video. That’s really no good. Not not great actually. It’s actually horrible. And I really tested this idea. I said maybe they just bought the wrong stuff. So I gave people free things. Maybe maybe it’s like they need ninety seven dollars for everything. So we did that for a while. But completion rates for the. So low that people are actually having to results with a ninety seven dollar product than they are having with my inner circle, which is many times that price. And it’s going to be bringing this down. You’ll see an announcement, I think. So. If you’d like one of my ethical bribes for you. For everybody watching this will be if you leave me and many testimonial video about this, about working with me, about the store or any of the trainings. And if you’d like to leave a testimony of the testimony video, I will give you a ninety seven dollar credit where you can buy anything from the store and you will have access to that for as long as the store is alive outside the back end is alive and we have no taken down the back end. It’s just the public will say like stores closing down. So you’ll see a post about that tomorrow. Again, an ethical bribe. Hey, if the story’s helped you in any way, if the group has helped you in any way. And if you’re comfortable doing a video testimonial, do so. I’ll give you a ninety seven dollar crisis or any module that you want, which I think will be pretty cool.

[00:37:12] In the meantime, ask ever questions that you’d like. We just went over the market of competitive fulfillment stages and I’m beginning my white label and I on a timeline and my clients on a timeline. I believe I can pre conquer any delays with recurring by introducing a timeline in the pitch and the demo and in the end the proposal and things like that. And now that I have my onboarding video area, somebody pays me money. Give that to them. They go through all of this stages and then the last stages will launch call.

[00:37:42] They can schedule five days out. And it should work as intended.

[00:37:47] And I had my first launch call today at one o’clock.

[00:37:50] And we’ll see what happens, which I think will be pretty darn cool. Let me just go and scroll through these comments and see there’s any questions.

[00:37:58] I do want to say, guys, I have until twelve forty five and then I got to boogie because I do about lunch. Also, if you have any white friends, ask them now. Otherwise forever. Hold your peace. Right. Don says, how do you structure your exclusivity agreement for having one client per area? Do you allow multiple clients in your state and bigger populations? I’m going to lean on my current mentor for this type of thing and I’m doing interview with him this week or next. The easiest way of structuring exclusivity agreements saying like, hey, we will not take on any clients that you directly compete with within 30 miles or one hundred thousand people population. And so let’s say you’re doing dental implants. You’re just dental implants. Right. You can be like, hey. As part of doing business with us, we will not take on any other dental implant business than 30 miles of you or a hundred thousand person population. And then you say, OK, that’s cool. Now, that doesn’t mean you can’t take on other dentists. I mean, you cannot. Dental implant, so you can run braces over there or you could run on all fours over there or something like that. That’s totally kosher. If you want to be extra careful, you can just say we’re not going to take on any of your. Miles, and drop the line of business asterisk and drop the 100 k asterisk. That’s how I got so many.

[00:39:21] There’s so many new clients, my industry, as I said, like we offer exclusively within 30 miles for as long as you do this with us.

[00:39:27] I didn’t have the hundred K I didn’t have a line of business type of thing. I just said competitors directly in your area. For my nature, my target industry. And they seem very comfortable with that. And some people. But secure their city. Cool, right. When you say like multiple cities, multiple clients and cities with bigger populations, that’s where you can asterisk one hundred K. Either one is totally fine and that should definitely help you move forward.

[00:39:54] If for whatever reason, you’re not actually getting clients or somebody paying you money or somebody paying 90 percent.

[00:40:01] This is free, right? Some people like lean on this like, you know, of course you want to buy it. There’s extra city while they still got to buy into your program. They gotta trust you. Trust themselves and trust the thing that.

[00:40:12] The exclusivity just pushes them over the edge, saying, all right, let’s go. So I hope that makes sense. Again, the way a structured is like, hey. One person per city.

[00:40:22] And if you want to do a little bit more advanced, you can say one person per hundred K population or city or you could say one one client’s sorry, one person, one client per line of business.

[00:40:35] And that that’s a.

[00:40:37] At 4:00, I just say one hundred. I just say one person per 30 miles.

[00:40:42] The middle areas like Prideaux and Straughn. That’s what I do, Sean. I hope that makes a lot of sense. And it comes out pretty nice. We was like, hey, just well, you know, after exclusively, you know, shirtsleeves. Great.

[00:40:54] There you go. Somebody says this is funny. Let me bring this up. Here we go.

[00:41:08] Sean says, Jeff. I love Sean, says I did the direct offer in an email with the text. It worked a lot better. Yeah dude like the asshole text is more powerful.

[00:41:20] For some reason, you have to send it out. I don’t know why. Like, I don’t know why people sign up and I didn’t want it in the first place. For context, the asshole tax is really just an automatic text message that is part of the perfect agency follow up. And it’s just. Why did you want this? Like, I know you signed up, but did you want this? So my direct offer is like 10 to 20 book deployments or eight track installations. Right.

[00:41:43] As a sign, you send them a text saying, hey, this is Jeff.

[00:41:45] I just want to assure you, you want 10 to 20 more HBC installations, right. And then you let them reply yes. And then you only focus on those yeses. Everybody else gets soap opera to retargeted. But the yes is the biggest indicator of buyer intent. Be a direct offer like, hey, this is what we have. Do you want this? If so, sign up and you send them a text automats saying, hey, did you want this? And then it’s the biggest indicator buyer intent. You know who to focus on. And you make a lot more money that way. It’s a lot better.

[00:42:17] Let’s see. Sean says you’re not closing the deal on a call. Yeah, I’ve never been really, really good at doing one closes for this brand new niche. I don’t think the KLT is there. I’ve tried, like, squeezing people and saying if you sign up right now, it’s only X dollars. And they’re still like, no, not gonna happen. I think I’m not the one call close because I don’t have a half ton of previous experience case studies and I’m only two months in. So it’s kind of new. I think I will be able to down the line like one called close people like six months end, but just not yet. Pascale’s says that looks good. Your white label does a customer base that generates a soap opera sequence for clients. Yes. So my white labeler will run the customer research.

[00:42:59] It’s not as hard as you think. If you’re saying, oh, my God, this is like super complicated. Needs may do it. That is incorrect. There is literally a module in the store. They’ll show how to do it. It takes 30 minutes, like, not kidding, 30 minutes. There’s no reason for me. Like, oh, I need to give to my white live incorrect soap opera sequence. You have two ideas. The first is you can be on the phone with your client or your white label. Be on the phone the client. That’s idea one. And you ask them questions on this form. You recorded you go back and do the soap opera sequence. That tends to be higher costs, higher value. They like it more. That’s OK, too. Or you send them a form to fill out. And then you play this game of Mad Libs where you ask them a question with the fill and part of the soap opera sequence form. And that’s OK, too. We’re doing that now and it seems to be like 90 percent good enough. And I’m totally fine with that. So my wife Libby does this customer research, but it’s not hard. I just want to do it. And my wife also does a soap opera sequence because we have our clients fill out a soap opera sequence form and then that’s it.

[00:43:56] Andre says, Where can I find white label that?

[00:44:00] Because some research, Andre.

[00:44:02] You actually go to the store agency scaling secrets that orange and get the customer research masterclass.

[00:44:08] I’m not kidding. It’s not hard at all. This this is something that you should be comfortable doing. It takes like 30 minutes. Not hard, not challenging. Or you can just give it to your white label and say, hey, do uncustomary shows, can you? And they’ll charge you like a little bit more. But it’s really not that hard. I lean on custom research to to rebuttal and to do, you know, my specific area. But do you know my specific niche. But are you an expert in this? I can say no, not.

[00:44:39] But I’m going to run custom research to note this is going to work.

[00:44:42] So that is the direct answer, which is like, hey, I don’t know any white labelers you shouldn’t. But you can just give them the module and then you’re good.

[00:44:53] Roberts says, well, we still have access to the videos that we bought.

[00:44:58] Yes, I know reason to take on the back end. I think that will do more harm than good. We’re just close. And so if you’ve already bought any, like, stuff from the store, you’re still going to have everything. We’re just closing down the front end because the completion rates are so low, I don’t feel confident in trying to sell one off things anymore. I really think it should be like all I see with the coaching and mentoring and accountability on the coaches ever being in which we really don’t, paying them way too much. And I just dropped, I think, like a grand into a new module for the icy area, which is like mastering the power partner relationship. So, yeah. So, Robert, so you’re going to access to the Black Friday deal videos and all that fun stuff that you’ve already previous purchase on removing people’s purchases or something like that, even though I technically reserve the right to. I’m not going to do it. I’m just referring to the front end. We’ll be down side.

[00:45:42] No, like I mentioned before, tomorrow there’s gonna be a thread that’s like, hey, if he asks famous helped you, if I’ve helped you, if the stories helped lead me a testimonial video below.

[00:45:51] And I’ll give you a ninety seven dollar credit to buy anything else on the store, which you’ll have access to from now until the end of the Internet or something like that. So, yeah, I hope that answers your question.

[00:46:01] Samuel, I always like pronouncing it, Samuel feels more biblical, like like a character from Hellboy.

[00:46:09] Samuel, not Samuel. Samuel. There you go. I do charge Atzmon separately. Yes, but no, I charge two thousand dollars a month and I include five hundred hours of. And I just is charged to my credit card. I find it’s much easier charging somebody 500 bucks plus fifteen hundred for a total two grand as opposed to its fifteen all management they got from the on account. There’s an even split between us, between every agency owner out there. I’ve just. They’re my clients, it’s much easier say it’s two thousand dollars. All in. And then I’ve turned the fifteen hundred plus 500, it’s like it’s like a whole thing that doesn’t quite work out the way I expect. What I’ve discovered is like my clients are ending up on month to month through what if I want to spend more money?

[00:46:51] I said, well, if that’s case, we’d be happy to take your money. You just take the ad spend and you’ll just pair management with your fifteen hundred. We have one client that’s having a conversation with us right now. So we include ad spend and it’s paid for on my credit card. New account I have, Femke says.

[00:47:08] Drew says, Well, I see folks with access to the store. As far as the see you get the whole store and whatever updates. It’s actually like an entirely separate area inside of KJB just for you. The ladies and gents, that should do it for today. I saw about five minutes left. Just ask. Now, again, today’s lesson was really about like upping salesmanship with timelines and specifically dealing with this right here, which is getting the second recurring payment, which is what makes your money. If you don’t get your second payment. You have either broken even or lost dollars in terms of time. Your bank account will go up, but it’ll be like I have to put all the work and only making some amount of money that my clients are canceling. Also, if your goal with an agency is to get the second recurring payment, just like go with getting on first base, get to second base. Right. And the easiest way to do that is by having a market competitive fulfillment like market competitor fulfillment is what will get your campaigns burning faster. Well, tighten up your shop. You’ll feel better about it or not. And this is the four stages that I’m ballpark in with my wife labeler. I will be ballpark with my white labeler, which is hike as soon as a client fills out a form skin as the client pays. You know, 24 hours into the campaign for the customer research and send me back to screenshots or send it to the client themselves. And then we have to get approval. A reproved of in 12 or 24 hours, we run everything and then we launch call on day five, where we can review the customary search, the guy to follow up the fulfillment. All that fun stuff. So it’s. That’s the mark. The fulfillment. That’s my plan. I want to take a running average, which is like two and a half weeks to get these campaigns up and running down to five days, which will increase. Dollars per client. Get them better results and move faster. So that’s the game plan. I hope this was worth your attention. Even though the Internet bugged out halfway through. I’m currently running my hot spot and I can see my phone heating up. We did the power partner Masterclass, which was damn cool. Coming up is the ethical bribe for the store where if you leave a testimonial video, I’ll give you ninety seven dollar credit at one o’clock. I had my first launch call. You’ll be cool. And then I’ve got at a 130 an actual demo where a client could be paying me two grand and then I think that’s it. So everybody, your goal is to kick some ass. Take some names and do more of this type of stuff.

[00:49:33] Yeah. All right, guys. See you later. Bye.

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